These top cycling destinations are sure to leave you with lasting memories, so grab your bike, put on your helmet, and start exploring!
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The JOŪRNAL
For athletes, altitude training offers numerous advantages.
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WEDŪ Suffer Sundays culminate this week with a virtual Everesting, known as zEveresting. As we draw nearer to the day, here are some hot tips to prepare for the effort.
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Check out the suffering on the traditional 50 miler or the inaugural 50K route on some of the most beatiful trails in the world.
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Eleven bags that keep you gear clean, dry and organized at the starting line, trailhead or gym.
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Lance, former MLB player Eric Byrnes, Navy SEAL Mitch Hall and a few other buddies teamed up to tackle the Leadville Trail Marathon.
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For the second year in a row, Lance Armstrong, George Hincapie, Dylan Casey and Christian Vande Velde headed into the remote Arizona desert to take on this unique 24-hour mountain bike race.
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Why does one day matter? Why does what you do today matter in the scheme of your whole life? Because our life is made up of days. Days like today.
For more than 15 years, Aussie pro triathlete Craig “Crowie” Alexander has been a dominating force on the global race circuit. We asked Alexander to share some of his secrets for not just staying in the game as he’s aged, but staying fast AF while still enjoying the swim-bike-run grind.
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When it comes to these beastly events, suffering is a given. Which will you tackle first?
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Train smart, be safe and optimize performance with this ingenious gear and gadgetry.
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By the WEDŪ Team
Happy Holidays SŪFFER lovers! It's that time of year again - not the Tour, but the season of giving.
Here's our guide to the best gifts you can give this holiday season:
Best Selling Gifts of 2023
Lance's Favorites
THEMOVE Hoodie. The ID Vest. The Joggers.
Soft, cozy, cool. The pieces that are Lance's go-to's and belong in your closet for every day wear.
The FNS Hat
The All-New WEDŪ Logo Hoodie
Introducing a new favorite of ours. Baby blue never looked so good, complete with a huge WEDŪ logo. Get yours here.
From Our Friends
Ketone-IQ
HVMN's Ketone-IQ has become a necessity for not just us here at WEDŪ, but for the United States Military as well. Enough said.
Norda 002 Shoes
Introducing Norda 002: The ultimate trail running shoe, ultra-responsive for challenging terrain, crafted with bio-based Dyneema®.
GORUCK Rucker 4.0
The Rucker®: Your all-in-one gym on your back, designed for rucking with a dedicated pocket for Ruck Plates, reinforced build, padded straps, and versatile handles for strength, rep by rep, mile by mile.
Stocking Stuffers
Montkush Pain Relief Roll-On
LMNT Chocolate Medley
Rich and subtly salty, the Chocolate Medley is only here for a limited time. Featuring 10 stick packs of each flavor, think Chocolate Chai lattes, Chocolate Mint mochas, subtly sweet Chocolate Raspberry cocoas, and more.
Ketone IQ Shots
Sugar and caffeine-free, the High Performance Energy shot delivers clarity, focus, and readiness for any challenge in just one daily dose.
Happy Holidays from our team to yours!
Need more gift ideas? Check out our new gear in the shop.
It's that time of year! We've got you covered with the best gifts for that special SŪFFER lover this holiday season.
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Beat the heat, have more fun in the sun, and look good doing it with this must-have stuff.
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Arctic Cowboys aim to become first to paddle the Northwest Passage.
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Get to know Rajesh "RJ" Majar, a kid from Kathmandu with mountain bike aspirations as lofty as the Himalayas.
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The serial entrepreneur, former rapper and creator of new endurance retreat 29029 describes the moment—at Mile 96 of a 100-miler—when his entire perspective on life, human potential and hardship changed.
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The Former MLB star and endurance nut is tackling a 3,200-mile triathlon.
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Get know these incredible women, who personify passion and grit as they push the boundaries of their respective sports.
What possesses someone to run for five months straight? Rickey Gates explains it all.
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Photographer Jake Orness snapped portraits of BWR riders before and after this year’s ride, documenting how a hard day on the bike literally changes us.
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Riders to watch, team travails and course-design gimmicks—this year's Tour de France is shaping up to be an interesting one. My half-dozen predictions for how it'll all go down.
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On August 27th, 800 bikes and helmets were delivered to the children in the Uvalde, Texas community.
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