What Happened to the Jumbo-Visma/Soudal-QuickStep Merger? | THEMOVE+
Johan Bruyneel and Spencer Martin of the Beyond the Peloton newsletter break down why the proposed merger between Jumbo-Visma and Soudal-QuickStep failed to come to pass and how the two teams will move forward into the 2024 season as a result. They discuss how a major power player behind the scenes stepped in to end the deal and how the abrupt end of the saga has created an odd situation where almost everyone involved came out a winner.