Bikes for Kids Uvalde

Just before the 2022 Tour de France, Austin-based non-profit Operation Get Out approached WEDŪ to come on as an awareness and fundraising partner. As their mission is to promote physical and mental wellness through outdoor activities; and we believe as much as anyone in the profound positive power of a bicycle, this was a no-brainer. Why not tap into our global platform on THEMOVE and the generosity of our viewers to see what is possible? To see what is possible, specifically, for a community struggling to fathom the unfathomable in the wake of unimaginable tragedy. We’d call it Bikes for Kids Uvalde.

The purpose? To give each elementary school child in Uvalde a reason to smile, by way of a bike.

The hope? To provide each of those kids with a sense of normalcy, freedom and fun—an outlet and a semblance of being ‘just a kid’ again–as the community heads towards healing.

On July 1, JB, Lance and George announced the BFK Uvalde campaign on THEMOVE Podcast, and continued with daily updates of ever-increasing funds. In just two of the four weeks of TdF coverage, our generous listeners (all of you!), surpassed the original goal of $230K. Incredible!

Phase 1, complete.

And while y’all were stepping up in a BIG way, an army of volunteers was forming down in Austin to carry out the next phase. Mellow Johnny’s secured 800 GT Bicycles at a deeply discounted rate, and over the next two weeks, amazing folks showed up day after day to the Austin SkiDock facility to unbox and build them before being transported to Uvalde in semis graciously donated by H.E.B.

Phase 2, complete.


And on Saturday, August 27, as we walked into the Wintergarden Produce Shed for Giveaway Day, we were welcomed by what can only be described as the best of humanity–100+ volunteers radiating a palpable energy of love and support. We might never be able to articulate our feelings of the day–though we can say they were complex, raw and powerful. How do you find the words to describe something that spans the extremes of humanity–from the darkest dark, to intense and powerful light?

You don’t.

How do you find the words to talk about something that shouldn’t have had to happen?

You can’t.

But we don’t need to find the words. We saw the smiles.

And we will continue to share the stories; and our passion for these life-changing things we call… bikes.

Phase 3, complete. But, really, we are just getting started.

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Special thanks to:

Our AMAZING listeners of THEMOVE & Donors, Operation Get Out / Steve & Cindy Present, Mellow Johnny’s, SkiDock, Wish for Wheels, H.E.B., GT Bicycles, SRAM, Wintergarden Produce Shed, San Antonio Sports Foundation, Rockin’ Monkey, Uvalde ISD